A more useful digital health publication.

The brief

Virtua Health is one of the largest Healthcare providers in the region, with Hospitals and Urgent Care facilities in New Jersey and Pennsylvania. They began an initiative to build niche websites based around key demographics of their audience, in order to drive lead generation and increase their customer base. The site had to be inclusive of a wide range of needs for the target audience, and include tools for the successful adoption of incentives and online offers.

The work & outcome

With my team of Product Designers and User Researchers, I created a fully automated online presence for Virtua Women. a health and lifestyle magazine. We designed and built a CMS driven marketing automated platform, with various themes related to the different aspects of a women’s life at every stage of their maturity. I developed a content strategy that allowed for the separation of rich “inbound” content, from that of “outbound” marketing campaigns tied to unique landing pages with offers for data capture. The site was managed through a theme based CMS that allowed for editors and writers to collaborate.

This project account is adapted from Patrick’s original portfolio and describes the engagement at that time.