Blue Chair Bay
A brand experience, from concept to catalog.
Concept development, brand strategy, and e-commerce journey design.
- Focus
- Brand strategy / Concept design
- Patrick’s role
- Selected project by Patrick Olivares
The brief
I delivered concepts to a venture capital firm to pitch a concept for Kenny Chesney’s Blue Chair Bay Brand clothing and Rum accessories website.
The work & outcome
I managed a team and lead the concept creation of a series of flows outlining a brand strategy, mood board, and user journey through various stages of the product catalog.
This project account is adapted from Patrick’s original portfolio and describes the engagement at that time.
Adapted from Patrick Olivares’s original project account.
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